PAW PUFF Dog Shampoo is specially formulated to go above and beyond the everyday shampoo. Enriched with Oatmeal, Aloe vera and Vitamin E, it helps to soothe dry and itchy skin. This shampoo is gentle, yet effective. An amazing result of hair tangle free with long term use. With regular use this shampoo promotes cleaner, healthier skin, while leaving your dog’s coat soft and shiny.